Research: Press events:

I have looked into press events to get inspiration for my potential launch event. Although I am just researching what I will produce in this project, I know that I would like to organise and plan a launch event for my agency. I would like to do it in an innovative and creative way to draw in my customers. I have looked at a variety of different pop up shops and press events, which captures the creativity I am looking for. I may take this into consideration and produce a launch event in the form of a pop up shop somewhere in the middle of Brighton.

Pop up shop:

Press event for womens clothing:

Press event:

I would also like to use technology with my launch event, to showcase my website and interact with my customers in a technological way.

Press event:

I really like the colour used here but it may be distracting.

Womenswear press event:

Donnor Karan press event:

Here they have small gift bags, which I could produce with small music favours inside.