Concept Development
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Competitors research:
Below are my competitors. They are both based in Brighton and are both Record Labels. The first is called Fat Cat Records and the ...
08:03
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Customer research:
Here is a mood board I have created that shows what my customer would benefit from being with my agency: I am creatively putting my skill...
07:36
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Globalised competitors:
In this section I am exploring globalised record labels. The first being, XL Recordings. The second, Sony Music Records. X...
02:00
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Marketing report layout
Through all of my research I have produced a marketing report that shows where I will fit in to the industry with my agency concept. Here i...
11:32
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Research: Website design:
Here is some inspiration I found on Pinterest. I want my website design to be clean, clear and modern. My website needs to be s...
07:14
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Positioning map:
This is a positioning map that determines where I may fit in the industry... In my marketing report I have looked at several competit...
05:59
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S.W.O.T
For my marketing report I have looked at ways that my agency will fit in the industry. My STRENGTHS look at my personal skil...
05:18
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Unique selling point:
Every idea needs to have a unique selling point, something that stands out from other ideas. It is a unique selling point that ...
04:59
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Primary research: Leaflets from Brighton
To do primary research of my customer, I walked through the lanes of Brighton to find out what my customer would be interested in. I came a...
Summer Sketchbook:
In summer 2013 I produced a sketchbook of research and ideas that would help lead me to my final major project. I looked at many different ...
Conclusion:
In conclusion I am going to produce: 1. Two portfolio packages for my clients, including: Photo shoots, styling and information they ha...
Experimentation: Business cards:
I have experimented with the way I would like my business cards to look. I have just experimented with a standard business card structure ...
Inspiration: Photography:
Here is some inspiration of photography samples. I would like to creatively direct the shoot with my bands intentions in mind. Then have ph...
Gantt Chart:
Within this marketing project, I will follow my Gantt chart to help me with my time management. As you can see there are a lot of component...
Inspiration: Magazine layouts
All images below are taken from Pinterest. These are magazine layouts that I feel could work on a website design. I want my website to be c...
Up to date progress:
From research and inspiration I have come to many conclusions in my concept so far, these are: - My agencies service is to provide prof...
Finalising names:
I have come to a conclusion with my name ideas. I have a choice between two. I am going to use the font; Manus from Dafont.com because ...
New music: Samantha Crain - Paint
This is Samantha Crain, her new single is called 'Paint' and her first album was debuted in January. This song really fits into my t...
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Competitors research:
Customer research:
Globalised competitors:
Marketing report layout
Research: Website design:
Positioning map:
S.W.O.T
Unique selling point:
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December
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Bekihayler
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Primary research: Leaflets from Brighton
To do primary research of my customer, I walked through the lanes of Brighton to find out what my customer would be interested in. I came a...
Summer Sketchbook:
In summer 2013 I produced a sketchbook of research and ideas that would help lead me to my final major project. I looked at many different ...
Conclusion:
In conclusion I am going to produce: 1. Two portfolio packages for my clients, including: Photo shoots, styling and information they ha...
Experimentation: Business cards:
I have experimented with the way I would like my business cards to look. I have just experimented with a standard business card structure ...
Inspiration: Photography:
Here is some inspiration of photography samples. I would like to creatively direct the shoot with my bands intentions in mind. Then have ph...
Gantt Chart:
Within this marketing project, I will follow my Gantt chart to help me with my time management. As you can see there are a lot of component...
Inspiration: Magazine layouts
All images below are taken from Pinterest. These are magazine layouts that I feel could work on a website design. I want my website to be c...
Up to date progress:
From research and inspiration I have come to many conclusions in my concept so far, these are: - My agencies service is to provide prof...
Finalising names:
I have come to a conclusion with my name ideas. I have a choice between two. I am going to use the font; Manus from Dafont.com because ...
New music: Samantha Crain - Paint
This is Samantha Crain, her new single is called 'Paint' and her first album was debuted in January. This song really fits into my t...
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My name is Beki Hayler and I am a third year University student, studying Fashion Media and Promotion at Northbrook College, Worthing.
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This blog looks at the development processes of my final major project; a promoting agency that supports new musicians.