Conclusion:

In conclusion I am going to produce:

1. Two portfolio packages for my clients, including: Photo shoots, styling and information they have disclosed to us.

2. A website to showcase my clients portfolio's and events they are playing at. As well as informing my customers on what my agency is about in an interactive manner.

3. A launch event in Brighton, including: Promotional material; Invitation, location, time and place, gift bags, t-shirts, leaflets and business cards. For this event I will guerilla advertise around Brighton to get attraction to my event in the evening.

The two bands I am promoting are: 

1. Rory Indiana

2. Rivieras.

Both bands fit into my customer profile and are willing to be involved with my agency.

My agencies name is:

1. New Music Group

or

2. Notion Music Agency.

My colour scheme is: Black and white.

My agency is made up of a group of people that promote new bands trying to enter the music industry. We are here to help them build their profile and fan base. I want my agency to be friendly and in the future will have different sections that concentrate on a specific area like styling or photography. My agency in the future will include; Videography, photography, layout design, styling and advertising, however, due to the amount of time we have for this project I would like to focus on a limited amount of aspects to make sure I produce a great body of work that reflects my agencies aesthetics and aims. 

This concept development project has allowed me to understand what I am producing and what my aims are. I now have an idea of my agencies concept and what I am going to produce. I am looking forward to the next part of the project and creating a body of work that will reflect my concept idea, making it a reality rather than an idea.

My potential logo is: