Concept Development
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Competitors research:
Below are my competitors. They are both based in Brighton and are both Record Labels. The first is called Fat Cat Records and the ...
08:03
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Customer research:
Here is a mood board I have created that shows what my customer would benefit from being with my agency: I am creatively putting my skill...
07:36
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Globalised competitors:
In this section I am exploring globalised record labels. The first being, XL Recordings. The second, Sony Music Records. X...
02:00
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Marketing report layout
Through all of my research I have produced a marketing report that shows where I will fit in to the industry with my agency concept. Here i...
11:32
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Research: Website design:
Here is some inspiration I found on Pinterest. I want my website design to be clean, clear and modern. My website needs to be s...
07:14
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Positioning map:
This is a positioning map that determines where I may fit in the industry... In my marketing report I have looked at several competit...
05:59
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S.W.O.T
For my marketing report I have looked at ways that my agency will fit in the industry. My STRENGTHS look at my personal skil...
05:18
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Unique selling point:
Every idea needs to have a unique selling point, something that stands out from other ideas. It is a unique selling point that ...
04:59
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Website design:
I have been looking at a few different websites to understand where I could create my website for my agency. Many of these websites cost to...
Primary research: Leaflets from Brighton
To do primary research of my customer, I walked through the lanes of Brighton to find out what my customer would be interested in. I came a...
Emails: with Lily Crockford:
I have been in contact with Lily Crockford, who has started her own music management company recently. She has experience working with musi...
A video I made: Silver Style: Fanny Karst Old Ladies Rebellion, The Hip Collection
This first video I made with a group of four, in my first year of University. We went to London to shoot a designers launch party, her name...
Inspiration: Magazine layouts
All images below are taken from Pinterest. These are magazine layouts that I feel could work on a website design. I want my website to be c...
Practice: Location shoots.
Today I walked around Brighton looking for potential photo shoot locations. Most of which I found in the seafront area, below are all of th...
Visual Pen Portrait:
This is my visual pen portrait. I haven't gendered it as my artists could be male or female. My customer is someone who has enjoyed mus...
Experimentation: Portfolio package:
Below are some experiments I have done on Photoshop for my portfolio packages. I have used one of my clients photos to help me look at layo...
Research: GIF:
My research so far in the form of a GIF animation. Looking at bands I want to promote, advertising techniques I want to use, my custome...
Bestival 2013:
My inspiration to focus my final major project around the music industry came from going to Bestival this summer. They had many different b...
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Competitors research:
Customer research:
Globalised competitors:
Marketing report layout
Research: Website design:
Positioning map:
S.W.O.T
Unique selling point:
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Bekihayler
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Popular Posts
Website design:
I have been looking at a few different websites to understand where I could create my website for my agency. Many of these websites cost to...
Primary research: Leaflets from Brighton
To do primary research of my customer, I walked through the lanes of Brighton to find out what my customer would be interested in. I came a...
Emails: with Lily Crockford:
I have been in contact with Lily Crockford, who has started her own music management company recently. She has experience working with musi...
A video I made: Silver Style: Fanny Karst Old Ladies Rebellion, The Hip Collection
This first video I made with a group of four, in my first year of University. We went to London to shoot a designers launch party, her name...
Inspiration: Magazine layouts
All images below are taken from Pinterest. These are magazine layouts that I feel could work on a website design. I want my website to be c...
Practice: Location shoots.
Today I walked around Brighton looking for potential photo shoot locations. Most of which I found in the seafront area, below are all of th...
Visual Pen Portrait:
This is my visual pen portrait. I haven't gendered it as my artists could be male or female. My customer is someone who has enjoyed mus...
Experimentation: Portfolio package:
Below are some experiments I have done on Photoshop for my portfolio packages. I have used one of my clients photos to help me look at layo...
Research: GIF:
My research so far in the form of a GIF animation. Looking at bands I want to promote, advertising techniques I want to use, my custome...
Bestival 2013:
My inspiration to focus my final major project around the music industry came from going to Bestival this summer. They had many different b...
Blogger templates
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My name is Beki Hayler and I am a third year University student, studying Fashion Media and Promotion at Northbrook College, Worthing.
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This blog looks at the development processes of my final major project; a promoting agency that supports new musicians.